Lucia also wanted Uranta to not contribute to the fast fashion industries extremely wasteful practices, and found that there were thousands of discarded rolls of fabric that could be matched to her designs. This process of upcycling small rolls of fabrics is an arduous task of quality control and finding the correct fabric for each garment takes a lot of trial and error. The end result is small-batch clothing, where a sweater is produced in a dozen colors across three or four different types of fabric. Manufacturing in small batches is extremely time consuming but the upside is that customers get an almost one-of-a-kind piece of clothing that is highly unlikely to be worn by someone else in the same yoga class for example.
The success of the Uranta model has seen the company establish its own workshop where all the clothes are now made while holding true to the principle of empowering workers with fair wages in a positive and safe work environment. The company has also opened up a distribution facility in the Toronto area to service a rapidly growing base of bricks and mortars distributors with consciously consuming customers looking for choices that adhere to their conscience.
Uranta hopes that the clothes are a means to an end, the end being a world of higher conscious consumers who care how and who makes what they wear. To this end, Uranta donates 7% of sales to its Stitches That Matter program, which aims to build more conscious communities. In the past year, Uranta funded the Atabal program, which for the next year is taking 50 Djembe drums into impoverished communities in Guadalajara and introducing drum circles for kids and adults who are desperately in need of a higher more positive vibration.